The Internet makes life a lot easier for outdoorsmen to keep up with their favorite pastime – especially during the off season! I recently stumbled upon Realtree’s new website and was impressed with something so many sites are missing these days. Realtree had simplified the navigation of www.realtree.com!
Realtree is a camo company with a backbone in the fact it licenses its patterns to manufacturers for use on their products.Along with Mossy Oak, the company is at the top of the food chain in the camo industry. And their business model is one that continues to fascinate me. It’s very similar in principle to the model that made Coca-Cola one of the largest and most recognizable companies globally.